Social media marketing is becoming a fundamental element of our everyday lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social networking for small businesses. There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small enterprises are failing or not being able to make optimum usage of social media for their business growth. There are many theories and strategies regarding how to effectively use social media marketing for established brands, however the topic social networking for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:

The main factors behind the low turnout are uncertainty on an implementation of social networking, calculating return on your investment and persuade employees/stakeholders to clinch social media marketing. Hence you should address the elephant in the room and analyze how beneficial is Social networking for small enterprises.

Social media marketing for small enterprises is an excellent means for emerging businesses to produce lead and make a reputation. If regularly updated, social media marketing can deliver more results in comparison with traditional mediums. Social networking for small companies gives brands a good edge of control of the content that they want to post. Also, since social media is actually a two-way dialogue process, it can help businesses to instantly identify what exactly is benefitting them. Social media marketing for small enterprises likewise helps generate Word of Mouth, which is probably the best tools for emerging businesses.

The first and foremost important part that small companies should concentrate on is to define their audience. This can help small companies to device their social media strategy accordingly. The prospective audience ought to be defined basis age bracket, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users according to their birthdays, anniversaries and important milestone. Audience targeting plays an extremely crucial role inside the result of the final results. For e.g.: the local shop selling footwear must not target users with fascination with entertainment. The store definitely won’t have the desired results.

Overnight success is really a myth. Small companies must understand this basic fact. Generally, whenever a new business starts selling on social networking, there is certainly palpable excitement is achieving more than set targeted sales. Businesses must set goals that are upwards and forward. To accomplish enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service. The set goals needs to be in sync with brand’s core capabilities and expertise. For e.g.: if a company is into selling shoes, they shouldn’t set a goal to correct maximum shoes inside their area.


At this point everyone knows, social media marketing is for free. Even paid campaigns can be conducted in a relatively affordable when compared with traditional mediums. It is in this particular scenario, that we often see small companies jumping the bandwagon and creating profiles on all of the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand name on wrong platforms can lead to brand losing its prospective customers. Hence it is best for SME’s to first identify the right platform through which they are able to maximize their business. For e.g.: In case a shoe selling brand attempts to aggressively sell on LinkedIn, they won’t get a plausible response when compared with promotions on Facebook/Instagram.

Since every single organization is riding inside the social media wave, it is important for any them to promote their core product/services. Nowadays, we percieve plenty of businesses promoting their services along with promoting peripheral products/services, which involves their core product/services. Most of the times, this SME’s doesn’t have capabilities to fulfill a requirement, which can cause a poor word of mouth marketing for his or her business on social media marketing platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.

Given that we have now covered the topics of identifying the target audience, setting achievable goals, selecting the best medium and promoting the best product/services let us now take a look at the kind of content a business should promote on the social pages. A company should concentrate on creating high quality content instead of not-good quantity content. Even if the business updates their page once in a day so long as it is highly relevant to their business, advocates about its core products send across a precise message it is known as a high quality content. Antagonistically, if a business posts multiple updates which aren’t even relevant to svqdau business’s services and products results in users considering the business as fake/spam. Also, new businesses need to try and avoid promoting other businesses on their own social platforms initially.

Making a small company successful on social platforms is no small task. It takes lots of efforts for that businesses to take care of their conversion ratio. One particular effort is to create a content calendar. Small businesses must anticipate important events and make up a content calendar accordingly. Ideally, a content calendar has to be planned monthly ahead of time but an even weekly content calendar is highly recommended. This helps businesses to prevent any very last minute hassles, strategize much more effectively and it also works well for creating curiosity amongst its loyal fans/customers.

Social media is extremely unpredictable. The material a business posts today, might not exactly work for tomorrow. Hence, small enterprises must always test their content before publishing it on the pages. Testing content also relates to the platform your small business chooses to market. Small business owners should always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is the key when testing the material that has to be uploaded.

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