Recently I have been hearing plenty of discussions concerning the “value” of Facebook likes, Real vs. Fake. As always, almost all of what I hear is wrong so I decided to do this post to set things straight. Let me first start by explaining the difference between a “real” like and a “fake” like. A so called “real” like is a like which is earned the “right” way… meaning that the like was done with a real individual who found real value within your site or post or page or whatever and decided to offer you kudos by “liking” it…
Now on to the “fake” like; the fake like is really a like which is generated in whatever way apart from the things i described above. You will find a multitudes of numerous ways to get an imitation like, way too many for this post, but here are a few:
1. Purchase like packages on microjob sites like Fiverr.com; you can purchase a few hundred to some few thousand. These likes are more often than not generated having a bot (automated software package) that games Facebook security and erroneously adds dozens to a large number of likes over days or weeks. The positive to this method is that it is cheap… the negative is the fact that bots can be often be detected by Facebook security which can lead in your Facebook page being closed down. Recently Facebook announced it’s intends to ramp up detection, you can read an excellent article about this here.
2. Purchase likes coming from a microworker site. This method involves buying “credits” or “tokens” on sites like Welikehits.com. These sites allow you to setup your account along with your Facebook profile and after that others get credits by liking your page or sharing,etc. You spend between $5-$100 to purchase credits that you simply then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The advantage of these internet websites is that real people with real accounts are liking your page, no automated script or bot… the negative is the fact that way these likes come your way is through a gateway page using a set ip address… meaning that it must be quite simple for Facebook to tell that these particular were bought, and thus not count them.
Below are a few of some great benefits of fake likes:
1. Usage of Facebook Analytics. Facebook only enables you to the access the analytics portion of your cpanel When you reach 30 likes. By obtaining fake likes, you can access your information faster.
2. Access to Facebook vanity URL. Facebook enables you to have a vanity URL only once you have 25 likes… the vanity URL is vital right from the start, it lets you have facebook/yourkeyword again, fake likes gives you use of this feature very quickly.
3. Nobody wants to like a page that has zero likes… psychologically folks are FAR very likely to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are important to SEO right now… some say just as much as 1/3 in the puzzle… regardless of what the number actually is, should you do SEO you KNOW that things like followers,likes, etc play a crucial role in gfhisr keywords on Google. If you are not able to generate these social signals the “right” way, obtaining the fake ones is preferable to nothing.