On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by providing away pretzels for the eleventh consecutive year. With more than 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute a lot more than 50,000 pretzels this season. On Thursday, April 26, traditional and Walmart locations system-wide will provide Philly Pretzel Factory Menu With Prices to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the very first 100 customers in line with a card redeemable for a free pretzel every day through the entire month of May.
“Once we started handing out pretzels on National Pretzel Day, we didn’t realize what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We now have guests who start asking concerning the pretzel giveaway in January, and that we know the only reason we’ve had the opportunity to be successful being a business is caused by their patronage. We celebrate the vacation to provide back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of the own holiday. Through the period of the initial declaration, but long before Philly Pretzel Factory was built, DiZio already experienced a knack for selling the knot-shaped delights. At age 12, DiZio would ride his bike to a corner of Southampton and Roosevelt Boulevard to sell their own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of 1,000 pretzels per day. After giving a cut towards the supplier, DiZio would pocket $100 and ride home.
In order to transform his pretzel stand into something much larger, DiZio teamed up with college buddy Len Lehman in 1998 to produce the first Philly Pretzel Factory blueprint. Since that time, the brand continues to grow from one location in the Mayfair neighborhood in Philadelphia to 170 locations in 17 states throughout the U.S., from Massachusetts to Florida on the East Coast and to Nevada on the West Coast. The company is on pace to add 25 new locations this coming year with franchise owners over the U.S.
“Although we have a huge presence across the Mid-Atlantic, we’ve been expanding our footprint into new markets in the last several years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day permits people in markets outside of the Mid-Atlantic to have interaction with our brand and taste our freshly baked pretzels.”
The company’s presence has been growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with lots of the brand’s newer franchisees having a connection to the product back inside the Philadelphia area. Now, Monaghan is hoping to fill in those markets with a lot more franchise prospects that are looking to delight their local communities owxape pretzels “served hot outta the oven.” Discover more about franchising opportunities here.
Philly Pretzel Factory offers consumers a fresh, satisfying snack using their fresh-baked pretzels which can be “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown to the largest Philly Connection Menu With Prices in the world, feeding customers at 170 franchised locations spreading across the country out of Philadelphia. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel and in addition includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a number of mustards. These items can be found in a stand-alone bakery, transportation and entertainment venues, as well as in the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To inquire about franchise opportunities, visit www.ownappf.com.