Search Engine Optimisation Costs can be greatly affected by answering some fundamental questions about your business and SEO plans, objectives, and other consideration. Here are some questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.Exactly what is the most important priority, objective, or goal that you want to attain using your online marketing efforts?
Are trying to establish your small business as being an “authority site”?
Are you seeking to create a community using social networking?
Are you currently trying to generate more leads to fill your profits funnel?
Are you are trying to draw in more customers to your retail or physical location?
What is your desired outcome for visitors to your website?
Precisely what is your “business structure” for your internet marketing?
The responses to those questions will affect the internet marketing strategy, approach, or techniques which can be the most appropriate.
2. The BIG SECRET of Internet Millionaires and practically all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of becoming successful online. But, just as major league athletes focus on the fundamentals with their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted traffic is the thing that matters most. Attracting targeted prospects essentially signifies that the targeted traffic to your site are already pre-capable of the extent that you are currently presenting these with information that is certainly aligned with what they are searching for. This assumes, obviously, the methods utilized to attract options are consistent with search engine optimisation and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find you – and how will you have more?
Which keywords do prospects use when they are searching online for which you are offering?
Where can be your business currently ranked for all those terms in search engines like google?
How competitive would be the keywords that you are currently currently using to market your company?
How viable could it be that you will be in a position to rank for all those keywords soon?
4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page from the natural “organic” Search Results Position (often known as through the acronym: “SERP”) in response to your find a particular keyword or keyword search phrase, OR that the advertiser has outbid all the other advertisers to appear in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search on the internet before creating a purchase.
72% of individuals use Google when performing online search.
98% of people choose a business on “Page 1” when making a “decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look past the Sponsored Results and right to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest way to generate traffic for brand new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search results….BUT…the price of the bought traffic may be worthless…especially if it doesn’t convert to sales.
When business people or webmasters get frustrated using their online efforts, there exists frequently a temptation to attempt to compensate for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting as it is to produce “traffic” fast using this method, it ought to be understood that we now have very real risks connected with it.
Anyone with a legitimate bank card charging capacity can generate traffic fast. Beware, however, the traffic generated from many of these sources is really a total waste of cash. Ask almost those who have tried it.
Obviously, Google and Yahoo make literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense large amount of savvy internet marketers created internet advertising empires by functioning as advertising “arbitrage” agents. For the past several years, however, a lot of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.
6. Keyword Research – and the way to “re-position” your company online (if required).
One of the smartest things you can do, and indeed among the first things you really should do, would be to perform some fundamental market and keyword research. Only by conducting detailed niche research can you know the best way to proceed along with your website marketing efforts. Only after performing niche research can you decide if you will end up wasting time and expense (and lost-opportunity costs) by trying to market your business based on words or terms or “keywords” which can be either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to obtain a sense about all of this free of charge using the Adwords Keyword Tool.
Start with entering a wide term that relates to your business or niche. Then scan the results for the keywords you are currently using.
Then review the competition, both when it comes to AdWords and also in the major search engines itself. If the first page of natural SERP results is covered with major corporations, major “authority sites”, or any other stiff competition, then that keyword may be difficult to rank for. This is especially valid if the SERP effects are for main indexed pages.
On the other hand, if the first page of Google returns plenty of “inner pages” (i.e. pages which can be on the third hierarchy of the site structure, or lower), and when they are not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for those particular keywords may be achievable, and possibly even relatively simple).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Information for Lead Generation
The single most important missing element from most business websites may be considered a “lead capture form”. It’s hard to believe by investing in literally huge amounts of websites published, so many websites lack such a valuable but inexpensive and easy-to-implement tool.
Lead capture forms have already been available for at least ten years. And just about everyone has grown used to making use of them – as consumers, or as “subscribers”. You may be reading this article information as a result of having entered your email address in to a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, for the way it is actually implemented).
Lead capture forms are usually integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are seeking to develop any kind of economic intelligence regarding your website visitors, and seeking to establish a follow-up rapport along with them, it is important to incorporate lead capture forms into your website.
At the most basic level, starting a lead capture form can be accomplished in minutes.
8. Understanding Web 2. and How Social Media Marketing Can be Leveraged to Facilitate SEO and also to Improve Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The easiest way to comprehend the potential for Web 2. and Social Media Marketing, in terms of the way that they can enable you to grow your company is this: Ensure It Is Simple For People to Learn About You together with What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is they are preconfigured (typically) to allow for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that this way Google (as well as other leading search engines) rank their search results is basically based upon what other people think. It follows that this many people who hyperlink to your website, the greater Google will consider jmkuiz site to become an “authority site”, or at a minimum a meaningful site, within a particular niche, or certain keyword terms.
The best, cheapest, and just about the most effective things that you can do in order to enhance your search engine optimisation is always to incorporate a blog into your website (or allow it to be your website), as well as create meaningful and relevant content frequently (e.g. 4 times every week or maybe more).