Google’s AdWords system is, on the one hand, the simplest solution for direct marketing nevertheless on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, attempting to imagine which word (keyword) a possible customer might put into a Search Engine to find a supplier is not hard. Let’s take an example. Say the potential customer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think of the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot inside london wanting to attract business from this potential client what do we believe he would search for?
Well we might approach it from the point of look at being a Tyre Depot. Therefore we might decide to add “London Tyre Depots” as a keyword inside our Adwords Campaign. Straight away you can begin to see the dilemma. The potential customer as well as the potential supplier consider things in different ways. As long because this happens the two parties is not going to connect together!
Essential Niche Research – To Match Buyers & Suppliers – Through the example above you can see that an easy mistake for the AdWords advertiser to create is to think of what their business is instead of what their potential prospects actually want. Now if an advertiser tries to create and run a Google AdWords Campaign themselves I wonder how many times this mistake is created? In most cases an average Small Enterprise might attempt to test AdWords Management themselves in the belief it can’t be that difficult and they also can save themselves some cash by not outsourcing it to some professional ppc management company.
Well if they make the mistake above they are going to probably miss lots of potential enquiries. Worse than which they may, choose keywords that do get searched, create adverts which do get clicked on and yet produce little in the way of useful enquiries. This of course leads to advertiser frustration and unnecessary expense. The actual key is performing proper keyword research. Don’t fall into the trap of believing just simply because you know your company coming from a to Z which you know the way your customers will think and check for on the Internet. Whilst you might function as the supplier of the solution the consumer is much more worried about the situation. Frequently the customers may not even know just what the solution is, however they certainly know what problem they are attempting to solve.
AdWords Management Tools – Doing proper niche research just before launching an AdWords Campaign is important. There is an absolute plethora of tools offered to help with this and that we will be reviewing these in a separate article. However the good thing about Digital Marketing is that with all the right tools you can learn probably a lot more than you ever desire to know about your potential customer’s search habits. Can you imagine in the past knowing which pages of a newspaper were read by each consumer?
Learning how long they spent of every page, which pages they didn’t visit, what their interests were, when they purchased by way of a coupon etc. It might have seemed impossible in days gone by but now with the digital age most of it is possible with various analytical tools. Within Adwords as an example you can now reach know the specific keyword search phrases which were used to find your website. In the event you spend some time to study these you can learn a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in such a way so as to record which of the keyphrases generate actions like; a sale, downloading a report or completing jmegga enquiry form. This is when marketers and advertisers see common ground in understanding what produces results.
Conclusion – o, in answer to the question posed is AdWords Management easy or otherwise not? You will find really two answers. In order to run the chance of inefficient and costly “Do It On Your Own” advertising it can be easy. However, to make proper utilisation of the valuable intelligence available takes time. To, interpret, utilise, adjust and measure this within Google AdWords Campaigns is a project for professionals.
AdWords Management is just as simple or as complex as you would like to make it. For most firms that don’t have dedicated personnel to carry out these tasks it is actually therefore undeniably the case which they should outsource this sort of work to professionals. As someone said “just a little knowledge is actually a dangerous thing”