Over the years, we’ve done several experiments with unusual vape flavours. Often we’ve done this for a bit of fun, but sometimes the outcomes have surprised us. A good several years ago, for instance, we went to Best Rated E Cig with a small range of very unusual flavours. One of them was barbecue sauce flavour. As you’d expect, most people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The same occurred having a Voop Juice range we made for April Fool’s day. These juices were deliberately designed to taste awful, and i also found the Cheese and Onion flavour disgusting. However some people actually liked it. The idea is, there’s thousands of flavours on the market now. Some are unusual, and interest a little audience, but the advantage of this really is that, regardless of what your taste preference is, there’ll be something available that you’ll love. And that’s important, as the more you love vaping, and the further you move away from tobacco flavours, the less likely you might be to return to smoking.
Given that there’s a ridiculous number of vaping studies being published nowadays, there’s not plenty of research on the need for flavours in: There exists some, though. Market research of more than 4000 vapers, lead by Konstantinos Farsalinos in 2013, learned that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours makes it less likely so they can quit smoking.
Ever since then, non-tobacco flavours are becoming more valuable in initiation. In Konstantinos’ original survey, the majority of vapers started vaping with tobacco flavours, but a much more recent survey which considered the flavors preferences of over 70,000 vapers discovered that non-tobacco flavours (in the united states) were the predominant choice when starting vaping. The research figured that banning flavours can lead to a reduction in people starting vaping and an increase in people switching back from vaping to smoking.
This can be supported by research by Russell et al, which discovered that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised by the New Nicotine Alliance, Russell talked further regarding the results, saying:
“Evidence from your own research suggests which a significantly higher proportion of smokers preferring to vape non-tobacco flavors continue to completely stop smoking cigarettes within 3 months.”
Quite simply, non-tobacco flavours result in a higher rate of success when switching completely from smoking to vaping. This has been backed up by a more recent study by Buckell et al (published as this post was first written). Using a discrete choice experiment with other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would cause a rise in smoking rates.
Another smaller study by Pacek et al surveyed 240 adolescents who dual use (both vape and smoke). Within their survey, 17% of young vapers said they could smoke more if flavours were limited to tobacco and menthol.
The concept that specific flavours may be important is supported by industry research by JUUL, which found that vapers who used Mint or Menthol were 23% more likely to change to vaping compared to those who used tobacco flavours.
Could flavours assist dual vapers? Not everyone switches to vaping immediately. After all, the first puff upon an e-cigarette doesn’t mean your last puff on a tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to e cigarettes following a year, but also for others it can take a lot longer.
My personal experience is that flavours may help dual vapers retain interest. I’ve seen individuals who still smoke several cigarettes a day experiment a whole lot with assorted flavours. If flavours may help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and eventually change to 100% vaping. Perhaps, for a few, it’s only a matter of finding that perfect e-liquid (with 1000s of flavours on the market, which takes a bit of time).